Basics first. Make sure your server, group buying clone script etc. meet the contemporary technical standards. And if you have been keeping yourself updated regularly about this competitive group buying arena, you will very well know that a large percentage of the current online population is shifting from conventional computers to smart phones to access the internet. So make sure your service is available to users in all platforms including iPhone, Android, Facebook etc. And talking about social media, just a Facebook page or a promotional application wouldn’t do. I strongly suggest you to have a dedicated Facebook app which would solve all the customer purposes and enable him to finish buying the deals in the Facebook app itself. One ideal example of a good group buying clone script to begin your group buying script website similar to Groupon which is one of the finest Group buying clone script available today to commence your group buying site with Magento. Okay now that your engine is strong you can start driving with confidence.
It reveals it all. How can you give character to your brand? Simple. Be it a banner ad or a 50 word write up in an external site, it should be highly unique and refreshing when the audience goes through it. He should see optimism, trust and life into your brand. In precise: Your brand image should be outstanding. Wherever your brand design is projected in whatever form, it has to be unique and outstanding which demands a lot of background work on visual aesthetics. It might seem as a very minor importance, to work on, but the history of business has great stories to tell about brands whose victory owe a lot to their visual projection.
The above line of flow would have made it clear to you about what leads to what. So start working on creating a great design first. By design I mean the visual aesthetics of your logo, its versions, your site’s design, design of your ads, promo images in your blog etc. Spend time with a professional designer and come up with a design that solves the following purposes:
1. Projecting the superiority of your brand
2. Design that generally pleases eyes at the first sight
3. Exhibiting a genius image
4. Relating perfectly to your brand name.
It is not a good idea to keep changing your designs or releasing various colour versions of the same, once a half-year. Make sure you create a theme of design that can be retained for at least 2 years. The idea is “don’t change the face of your image unless the crowd starts remembering you. Once you become famous, you can slowly alter it”. And at the same time stick to a single shade of colour to be adapted in all your logo versions everywhere. And if you can understand the subtle language of aesthetics, choose the right colour that suits your brand’s name, area of business, geography etc. And at the same time the colour or combination of colours should be more impactful.
Positioning: the golden concept in advertising and PR. Go through an extensive research on the demographics of the area or locality you set up your group buying clone script site at. Study customer behaviour in deepest levels and list out the points of attraction for them. Collect and map the top level keywords. With these keywords you can position your SEO campaign and start moving ahead with targeted articles, blog posts, forums etc. The foremost principle is: Choose one message or line of subject in your SEO campaign and focus on that for a couple of months. Do not mess up by adding too many points of promotion, which means you shouldn’t promote by listing too many advantages of your product at a time, but one or a group of similar ones. One at a time and bull’s eye! For eg. This whole month you could talk more and more about your list of popular clients and testimonials. Next month you could talk about your advantage of pricing offers.