Basics first. Make sure your server, group buying clone script etc. meet the contemporary technical standards. And if you have been keeping yourself updated regularly about this competitive group buying arena, you will very well know that a large percentage of the current online population is shifting from conventional computers to smart phones to access the internet. So make sure your service is available to users in all platforms including iPhone, Android, Facebook etc. And talking about social media, just a Facebook page or a promotional application wouldn’t do. I strongly suggest you to have a dedicated Facebook app which would solve all the customer purposes and enable him to finish buying the deals in the Facebook app itself. One ideal example of a good group buying clone script to begin your group buying script website similar to Groupon which is one of the finest Group buying clone script available today to commence your group buying site with Magento. Okay now that your engine is strong you can start driving with confidence.

It reveals it all. How can you give character to your brand? Simple. Be it a banner ad or a 50 word write up in an external site, it should be highly unique and refreshing when the audience goes through it. He should see optimism, trust and life into your brand. In precise: Your brand image should be outstanding. Wherever your brand design is projected in whatever form, it has to be unique and outstanding which demands a lot of background work on visual aesthetics. It might seem as a very minor importance, to work on, but the history of business has great stories to tell about brands whose victory owe a lot to their visual projection.

The above line of flow would have made it clear to you about what leads to what. So start working on creating a great design first. By design I mean the visual aesthetics of your logo, its versions, your site’s design, design of your ads, promo images in your blog etc. Spend time with a professional designer and come up with a design that solves the following purposes:

1. Projecting the superiority of your brand

2. Design that generally pleases eyes at the first sight

3. Exhibiting a genius image

4. Relating perfectly to your brand name.

It is not a good idea to keep changing your designs or releasing various colour versions of the same, once a half-year. Make sure you create a theme of design that can be retained for at least 2 years. The idea is “don’t change the face of your image unless the crowd starts remembering you. Once you become famous, you can slowly alter it”. And at the same time stick to a single shade of colour to be adapted in all your logo versions everywhere. And if you can understand the subtle language of aesthetics, choose the right colour that suits your brand’s name, area of business, geography etc. And at the same time the colour or combination of colours should be more impactful.

Positioning: the golden concept in advertising and PR. Go through an extensive research on the demographics of the area or locality you set up your group buying clone script site at. Study customer behaviour in deepest levels and list out the points of attraction for them. Collect and map the top level keywords. With these keywords you can position your SEO campaign and start moving ahead with targeted articles, blog posts, forums etc. The foremost principle is: Choose one message or line of subject in your SEO campaign and focus on that for a couple of months. Do not mess up by adding too many points of promotion, which means you shouldn’t promote by listing too many advantages of your product at a time, but one or a group of similar ones. One at a time and bull’s eye! For eg. This whole month you could talk more and more about your list of popular clients and testimonials. Next month you could talk about your advantage of pricing offers.

Dealboard was a group buying site based in Sydney, Australia that operated between 2010-2013.

Stay away from fishy-looking sites. You can’t always tell when a website isn’t legitimate, but red flags include poor design, a strange or nonsensical Web address, and multiple pop-up windows you can’t close. If you notice any of these suspicious signs, stop shopping and close your browser windows.

Avoid clicking on hyperlinks embedded in emails. The Better Business Bureau warns that legitimate businesses don’t send emails asking for follow-up financial information. If an email, even one that claims to be from a familiar retailer, asks you to visit an outside site, don’t do it — it could be redirecting you to a scam site. Instead of clicking on a hyperlink, key the Web address that you want to visit into your browser manually.

Shop on secure websites only. Adam Levin, the founder of Credit.com and Identity Theft 911, suggests looking for “https” instead of just “http” in the address bar. Also, he adds, be sure your computer’s anti-virus software is up to date, since you may come across viruses when surfing online for deals and good buys.

Never, ever give your Social Security number to anyone online. If a site asks for it during the checkout process, it’s probably a scam site, says Levin.

Take advantage of the automatic identity-theft protection that comes with many credit cards. That’s one reason to use your credit card instead of debit cards or cash while shopping. If you see erroneous charges on your statement, you can call your credit card company, which should investigate on your behalf.
The Better Business Bureau points out that credit card companies are required to allow shoppers to dispute charges, and many companies cover charges made on stolen cards. Check your credit card statements frequently (don’t wait until you get your monthly bill); many card companies have time limits for disputing charges.

Change up your passwords. With consumers asked to remember dozens of passwords for various retailers, banks and accounts, it’s almost impossible to remember them all, especially since they often include mixes of numbers and letters. Either keep careful track in a secure document, rely on mnemonic devices to boost your memory, or come up with some other clever strategy — but don’t stick with simple passwords that are easy to guess.

Review your rights. The Better Business Bureau reminds shoppers that if products aren’t shipping on time, consumers have the right to cancel the order and get a refund. They can also reject merchandise they deem defective or misrepresented.

Wield that cellphone carefully. Security firm BitDefender reports that shopping with mobile devices can come with its own set of security challenges, since shortened URLs can more easily trick shoppers into visiting harmful sites. Also, public Wi-Fi access is convenient, but it can leave your personal information accessible to hackers, so avoid entering passwords and credit card numbers while in public hotspots.

Avoid strangers on social media. Although many retailers use social media to drum up business, sometimes their accounts get hacked and you’re sent a dangerous message or tweet designed to look legitimate. Fraudsters also send malicious messages through social networks. BitDefender recommends treating messages from strangers as spam — just ignore them.

Don’t click on fake e-cards. E-greetings are welcomed by most people, but the security firm AppRiver says fake cards can spread viruses. It recommends that consumers delete cards that come from unfamiliar addresses